By Andreas Schneider,René Schmidpeter
Das Buch bietet einzigartiges Insiderwissen, cutting edge Managementansätze und erfolgreiche Beispiele aus der Praxis. Zudem liefert es zahlreiche Hinweise und konkrete Anleitungen wie eine konsistente CSR-Strategie entwickelt und Wettbewerbsvorteile erzielt werden können. Das Werk macht eindrucksvoll klar, dass nachhaltiges Wirtschaften eine Investition in die Zukunft ist und öffnet ein neues Paradigma in der Managementliteratur, dass Wirtschaft und Gesellschaft (wieder) miteinander verbindet.
Read or Download Corporate Social Responsibility: Verantwortungsvolle Unternehmensführung in Theorie und Praxis (German Edition) PDF
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