By Daniel J. Flint,Susan L. Golicic,Paola Signori
Contemporary Wine advertising and provide Chain administration intricately weaves educational wisdom, sensible insights, and firsthand knowledge from wine executives around the globe. Drawing on over 2 hundred interviews and visits with vineyard proprietors, executives and executives in 5 international locations, specialists throughout advertising and marketing and provide chain administration study winning advertising and marketing frameworks as they practice to growers, wineries, vendors, and shops. mixed with modern services in model administration, revenues, study, social media, this e-book explores fascinating and potent company practices and provides modern advertising and marketing principles that may aid wineries thrive.
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